Back in the Eighties and Nineties Surf magazines were in abundance and any up and coming Surfer would be guaranteed a big old slice of publicity pie by getting featured in these publications. As the print media slowly declines we are seeing a lot more self-promotion and self-publicity by the athletes through the means of social media. One Surfer who seems to have nailed the art of self-promotion is Hawaiian born Alana Blanchard.
I don’t seem to be able to log into my Facebook page without seeing yet another notification that one of my friends is following Alana, and a great deal of them have no interest in Surfing! Sure, the fact that 23-year-old Alana is a Bikini model and quite frankly is stunningly beautiful, obviously has a lot to do with it! A good friend of Bethany Hamilton since childhood, and dating Australian Pro-Surfer Jack Freestone also undoubtedly fuel the publics desire.
What is astonishing is Alana currently has 664 000 followers on Facebook and is increasing her fan-base at an average of 16 000 people a week. This is the sort of following reserved for pop stars and teenage heartthrobs! It is interesting to see that the current holder and 3 times winner of the ASP World Tour Crown, Mick Fanning (only) has just over 78 000 followers, whilst the muscley necked Laird Hamilton boasts an impressive 146K. The Surfer at the top of the tree for Facebook followers is unsurprisingly Kelly Slater but the way Alana is going she will smash his nine hundred thousand followers in less than 4 months!
It is not just Facebook that Alana has got mastered she has an impressive 135 000 followers on Twitter and over 8000 on Pintrest.
So what is the secret? Alana has managed a couple of big wins on the Surf circuit and quite a few placed finishes, but according to her own profile on her Tumblr page, her last competition triumph was a 2nd place in Peru at the Movistar Pro in 2012. She and her best pal Bethany hosted the Keiki Classic, which was a local Surf Comp, held for the kids of Hanalei to promote good sportsmanship and included a short essay contest too. She is absolutely gorgeous and adorns her social media pages with numerous photos, all which feature Alana with the skimpiest of clothing on. And finally she is athletic, self-assured and always poised in everything she does. Pretty much a recipe for success.
Let us know, do you follow Alana and if so let us know why she holds your fascination? One thing you can be sure of though, is that the name of Alana Blanchard is growing by the day and she will be appearing at a Social Media page near you soon.
To see Alana talking about her relationship with Jack and to see the pair of them sharing some waves, check out the latest excerpt from her own show – Alana Surfer Girl, below.