Yesterday we reported the news that Instagram was alight with the announcement of a new business venture between Mick Fanning, Bede Durbidge, Josh Kerr and Joel Parkinson, and that they were going to release a new men’s fragrance called Oceans Mist. As many suspected, it was an elaborate wind up, but it has been revealed today that the team are going into business together, but it is to release a new beer craft called Balter.
According to an announcement on Mick Fanning’s Instagram feed, ‘Ocean Mist won’t happen but we are starting a craft beer company called Balter. Balter is a fun company and we look forward to having more fun in the future and putting smiles on your dials!’ Apparently Balter means with enjoyment.
We are still not sure if this announcement is 100% genuine, but it certainly seems more feasible than a men’s fragrance project! To see the announcement or to follow Mick Fanning on Instagram head over to his feed here and there is also a dedicated Balter Instagram page, with the promise that Balter will be coming in late 2015. A full article regarding the new project can be seen at Empire Ave.
Did you fall for the Oceans Mist Cologne hoax and do you welcome the idea of a craft beer company headed up by the four friends?