A new advert has been hitting screens this week starring Kolohe Andino and Mike Stewart riding one of the heaviest waves in the world, Teahupoo. The advert is to promote Visa Checkout, where we see Kolohe paying for pizza using nothing more than his smartphone, mid barrel at Chopes!
Quite why Visa and Pizza Hut decided the best way to advertise their wares using Kolohe and Mike getting slotted in Tahiti is a mystery, but we all know that Surfing sells and is big business these days. Even if the idea of ordering and paying for pizzas halfway through a surf session seems a little bizarre, the wave riding action is pretty sick and it is a cool advert.
Mike was originally commissioned to film Kolohe from the water but the director was so impressed with Mike’s Bodyboarding it made the final cut! The video which has had over 3 million views on YouTube already, is below this article and even if we don’t really get the thinking behind it, any advert with waves in is always welcome! Do you think you will ever order pizza from the surf and do you like to see surfing adverts on TV?