Kelly Slater is clearly building the Outerknown brand almost daily with a launch expected in 2015. This is seen on all of the surfers social channels and most notable on the official Outerknown Instagram page since we first heard the news.
It’s unlikely that Kelly Slater will limit Outerknown to just a surf brand, and instead we expect the brand to represent all types of clothing and expand into different lines dependant on the success seen in late 2015.
Those asking Kelly Slater directly on his Outerknown Instagram account about the types of clothing, or products, are almost always given a simple response. For now, the answer to those “needing some new gear” and asking when it will be available are told, “Autumn 2015”.
Outerknown brand building until launch of products – we’re seeing daily updates on Instagram that continually push the message “Outerknown”. This is seen with amazing photos climbing in extreme environments, like you can see with the photo above tagged with the message “Always going a little further to discover the #outerknown”.
You’ll see photos of diving deep underwater tagged with a message, “Going Deep, Micronesia #FindYourOuterknown”. Take a look at the latest brand promoting photos on the Outerknown Instagram page here, or leave a comment below letting us know what you think about the Find Your Outerknown message? Will you be looking to purchase gear from Kelly Slater under the Outerknown brand? Do you enjoy following the almost daily photo updates for the Outerknown brand?
You might also want to take a look at Kelly Slater’s first single, which is called “Feelin The Feelings“.