For a good few years the GoPro camera has dominated the market for waterproof, hard wearing and robust activity cameras and is a staple in any adrenaline junkies kit bag, but they are now finding a challenge for a slice of the market from a very surprising source. I have to be honest and say that I thought the demise of the Polaroid camera passed a long while back with the popularity of digital cameras, but it seems that they have been very much hard at work and are set to release the Polaroid Cube.
Polaroid have announced the arrival of the Cube with a slick looking video that shows perfectly the Cubes capabilities and the range of accessories available. You cannot help but notice how small the Cube is and its smart matt casing with rainbow striping makes it look like a fun piece of equipment.
With a battery that can record up to 90 minutes, other features include a 124˚ wide angle lens, a 6MP CMOS sensor and capable of recording 1080p HD Video. The 35mm Cube uses a micro SD card to record stills and movies and cleverly the chaps down at polaroid have also fitted a magnet into the casing, allowing the Cube to be used easily with any metallic surface.
Along with the release of the Cube there are also some very nice looking accessories including a bike mount, helmet mount, tripod mount and most importantly a waterproof case with suction mount. There is also a clever and funky looking Monkey Stand!
Unbelievably the pricing for the Polaroid Cube is an incredible $100 and available on pre order now and with worldwide delivery at photojojo.com, mounts range between $10 and $40 and a 16gb MicroSD card is available for $12. With pricing as good as this, the wide range of accessories and its funky and trendy look the Polaroid Cube is going to appeal to the masses and is likely to give GoPro a punch on the nose.
For more details head over to the Polaroid Cube page and take a look at the official video below this article. Will you be rushing to get your hands on a Polaroid Cube and do you think the Cube will rival GoPro? We are only sorry that Polaroid haven’t released a Surfing video filmed by the cube yet.