The chief and founder of Starboard, Svein Rasmussen has recently announced some interesting new initiatives to ensure that his company offsets as much of their Co2 emissions from SUP and windsurf production as possible. The announcement was made at the recent Starboard World Distributors conference in Thailand and Svein was quite happy to get into action by making an immediate start along with 100 Starboard worldwide representatives.
Firstly the company are introducing new packaging materials for their products and are addressing the amount of ‘carbon miles’ between the manufacturer and supplier. Secondly Starboard have promised to plant 3000 mangrove saplings in a swamp in Thailand and to maintain the mangrove plantation for the next 20 years. It was here that Svein and the Starboard reps got hands on, and set about establishing the new mangrove plantation decked out in wellies and knee deep in mud.
The earth’s atmosphere is being harmed daily by emissions of Carbon Dioxide and the increase in the human destruction of vital trees and vegetation. Starboard have chosen to establish a mangrove plantation as the mangrove tree absorbs 5 times more Co2 than most rain forest tress and because their roots are buried in anoxic soil, the C02 is absorbed but never released back into the environment. The plantation will take 20 years to reach full maturity and Starboard have pledged to maintain and tend the site until then.
What do you think about this new initiative from Starboard and the fact the chief has got hands on and got involved planting the mangroves? Every Starboard product purchased will now help to reduce carbon emissions and that has to be a good thing for us all.